What is SEO?
SEO is the strategy of increasing the quality and quantity of website traffic through focused optimization of the organic search results.
Key Elements of SEO
The principal elements of SEO can be divided as below:
Quality of Traffic: Attracting traffic to your website doesn’t require rocket science. The essence of success lies in the quality of traffic. The site has to carve it’s niche through the resource-rich and tailored content to be successful. For example: if the objective of the website is to sell apple computer, and it appears that apple farmers mostly visit the website, the purpose gets defeated. SEO is a technique which ensures quality traffic to the site to enhance the chance of conversion. Quality of your traffic can be measured by analyzing the Search Engine Results Page (SERP)
Quantity of Traffic: Once quality is ensured, quantity should follow. But, why take a chance, let the power of SEO guide you to the road of success. SEO can help you build huge traffic to your website by make you focus on keywords and Meta descriptions of different levels. Your website content should include the primary and secondary keywords suggested by SEO strategist. Once followed, in no time, your website should start to rank higher on global platforms like Google and Alexa.
Inorganic vs Organic: Website traffic is divided into inorganic and organic based on the SERP. Inorganic refers to the set of traffic generated from paid advertising and PPC. Well, these are definitely more targeted techniques, but your website needs to have a deep pocket to bear that initial jolt of advertising cost. Why take the risk? Tell your SEO strategist to focus more on organic traffic that searches for the specific keywords in Google. Your website can easily sneak the victory by brilliant keyword strategy and mapping.
How It Works?
Have you ever wondered how the successful websites manage to bag millions of dollars despite looking not so polished? Well, it’s no more the looks that matter, it’s the rich ingredient turning out to be the game changer.
Google uses a smart tool called Crawler, which seeks and collects all the information internet can store. The crawler then uses its magic of binary algorithm and plot the contents as 1s and 0s to the search engine page to build a search index. The algorithm automatically matches the searched keywords in Google with all the websites containing those keywords. Here, your SEO strategy will make you stand out from the rest of your competitors. Your website will be searched more based on the frequency, number and depth of keywords and related backlinks in each of your articles.
At Exitv, Search engine optimization specialists will personalize your campaign, boost your brand, and improve your conversion rate. Connect with us today to turbocharge your SEO marketing.